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Founders: Clint Matthews & Kyle Rood

Start Right Foods was founded in 2015 by two Missouri college athletes, based on a recipe they obtained for high-protein waffles.

Today the protein-packed product line includes original, apple cinnamon, and blueberry frozen waffles; whole grain pancake and waffle mixes; a spray-able no-drip, no-clog maple syrup; and sliders that include lean beef sausage and egg, along with turkey sausage and egg.

Producing up to 6,000 waffles a day in its new 2,000-square-foot St. Louis facility, the creators of Start Right are proud to claim that their products may be found in approximately 150 stores.

For more information, visit

And as always, remember to Buy Missouri!